Seek.com.au creating Job Traffic around the Globe

Traffic Monitoring of seek.com.au Blogpost 4b

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Seek.com.au is an Australian owned employment site that enables people to find jobs and companies to find the right candidates. It facilitates the ‘matching and communication of job opportunities’ (About Us-seek.com.au, 2014). The site now has a global presence, operating in twelve countries including Australia, New Zealand, China, Brazil, Mexico, West Africa, Nigeria, Hong Kong, Indonesia, Philippines, Singapore and Thailand.

According to Alexa.com analytics:

The Seek website has a Global rank of 2,296

Australia rank is 29

Visitor Geography

  • Greatest percentage of visitors are from Australia, at 80.1%
  • Followed by India at 4.1%, Seek’s ranking in India is 6,843
  • 2.3% visitors are from the United states, where the site is ranked 28,386
  • New Zealand has low 1.8% visitors to the site; it is ranked 215 in the country.
  • Brazil has the lowest percentage of visitors at 1.7%, Seeks ranking there is 7,242.

Top keywords that drive traffic to the site, as ranked by Alexa.com are shown below in figure A:

Figure A

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Source: http://www.alexa.com/siteinfo/seek.com.au

I cross checked these keywords on the html page source of the website, following are the keywords that appeared

1.  seek

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b

2.  seek.com.au

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3.  jobs

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4.  seek.com

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The ‘jobs in australia’ keyword failed to find any matches in the html of the seek.com.au website.

References

Seek 2014, About Seek, viewed 25th September 2014, http://www.seek.com.au/investor/about-us.

Alexa 2014, Site overview seek.com.au, viewed 25th September 2014, http://www.alexa.com/siteinfo/seek.com.au

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